Google Ads Campaign - Radiant Bloom
Brand: NaturaGlow
Product: Radiant Bloom Vegan Day Cream
Channels: Google Search & Display
Markets: Netherlands (focus)
Budget: €25/day total
Campaign Goals
Search Campaign: Drive high-intent traffic to product landing page and generate sales
Display Campaign: Build brand awareness & retarget website visitors
Search Campaign Details
✧ Keywords:
NaturaGlow vegan day cream (Phrase match)
hydrating face cream by NaturaGlow (Phrase match)
clean beauty skincare (Broad match modifier)
moisturizer for dry skin (Exact match)
cruelty-free skincare (Exact match)
✧ Ad Copy Example:
Headline 1: Discover Radiant Bloom Cream
Headline 2: 96% Naturally Derived Formula
Headline 3: Vegan Skincare That Works
Description:
Lightweight vegan day cream with aloe & vitamin C. Clean formula for radiant, hydrated skin — every day.CTA: Shop Now
✧ Campaign Settings:
Setting | Value |
Daily Budget | €15 |
Bidding Strategy | Maximize Conversions |
Languages | English, Dutch |
Location Targeting | Netherlands (urban areas prioritized: Amsterdam, Rotterdam, Utrecht) |
Ad Schedule | Mon–Sun: 09:00–21:00 |
Devices | All (priority: mobile-friendly experience) |
✧Target Audience:
- Demographic: Women, 25–45
- Psychographic:
• Eco-conscious
• Interested in natural skincare
• Prefers cruelty-free and clean beauty products
• Digital-savvy / Mobile-first behavior
Display Campaign Overview
✧ Campaign Settings:
Setting | Value |
Daily Budget | €10 |
Bidding Strategy | Maximize Conversions |
Location Targeting | Netherlands |
Ad Schedule | Mon–Sun: 08:00–23:00 |
Placement Targeting | Google Display Network (Beauty blogs, lifestyle magazines, YouTube) |
✧ Audience Segments:
Affinity – Clean Beauty Enthusiasts:
Women interested in vegan, cruelty-free, eco-friendly skincare.Custom Intent – Vegan Skincare Buyers:
Users who recently searched for terms like “vegan face cream” or “natural glow cream”.Remarketing:
Visitors who landed on the product page but didn’t convert.
Keyword Research Summary
Tools Used: SEMrush, Google Keyword Planner, Google Trends
| Keyword | Volume | CPC (€) | Intent | Brand Fit |
|---|---|---|---|---|
| NaturaGlow vegan day cream | Medium | 2.10–3.50 | Commercial | Strong brand alignment |
| hydrating face cream by NaturaGlow | High | 0.90 | Commercial | Focus on core benefit |
| clean beauty skincare | Med–High | 3.50 | Informational | Trend & values |
| moisturizer for dry skin | Very High | 0.82 | Commercial | Problem-solution based |
| cruelty-free skincare | Medium | 3.14 | Informational | Ethical positioning |
Insights:
Balanced mix of commercial & ethical terms
Covers both top & bottom of funnel
Keywords reflected in ad messaging & landing page copy
Note:
The keyword data presented here are hypothetical and based on general industry trends and research tools. They are intended for illustrative purposes only to support this case study and do not represent actual search volumes or costs.