Instagram Content Strategy for Vegan Day Cream

Client (Concept): NaturaGlow
Role: Social Media Designer, Digital Marketing Strategist
Tools: Canva, Figma
Project Type: Instagram Feed Concept & Content Strategy

Overview:

This project presents a mock-up Instagram feed created for a fictional vegan day cream brand. The goal was to design a cohesive social media identity that reflects clean beauty values, emphasizes natural ingredients, and appeals to eco-conscious consumers.

Through a balance of product showcases, lifestyle imagery, and educational content, the feed demonstrates how consistent visuals and messaging can build brand awareness and community engagement.

This work highlights my ability to combine visual aesthetics, content strategy, and brand storytelling within a social media context.

Instagram Content Strategy – Key Points

Goals:

  • Build brand awareness for a vegan skincare product.

  • Communicate the brand’s clean and eco-friendly identity.

  • Engage a young, sustainability-conscious audience.

Target Audience:

  • Women aged 20–35 interested in skincare and wellness.

  • Eco-conscious consumers seeking cruelty-free and vegan beauty products.

  • Social media users inspired by minimal aesthetics and self-care routines.

Content Pillars:

  • Product Showcase: Clean product shots highlighting the vegan day cream.

  • Ingredien: Natural elements such as aloe vera, orange, and flowers.

  • Lifestyle & Self-care: Mood posts representing wellness routines.

  • Educational Content: Tips and information about vegan and sustainable skincare.

Caption:

✨ Awaken your natural glow with Radiant Bloom! 
Made with 96% natural ingredients, our clean & vegan formula delivers long-lasting hydration while being kind to the planet💚

Gentle. Radiant. 100% cruelty-free.

👉 Discover the new Radiant Bloom by NaturaGlow.

#CleanBeauty #VeganSkincare #GlowNaturally #CrueltyFree #DailyGlow #RadiantBloom

Caption:

Clean beauty, clean conscience ✨
Meet our Vegan Day Cream. Powered by nature, designed for daily glow.

Tap 💚 if you believe skincare should be cruelty-free

Caption:

Why does your skin love Aloe Vera so much?

🌱 Hydrating without heaviness
🌿 Naturally soothing & anti-inflammatory
💧 Helps calm irritation + restore balance

One ingredient, so many skin benefits.

#RadiantBloom #PlantPoweredSkincare #AloeGlow

Caption:

Vegan skincare isn’t just a trend — it’s a choice 🌿
Kind to your skin. Kind to the planet 💚

Glow consciously, every day ✨

Would you make the switch? Tell us below 👇 #VeganBeauty #CleanSkincare #GlowWithPurpose #RadiantBloom

Skills Demonstrated

  • Social media aesthetics & branding.

  • Content strategy & planning.

  • Copywriting for Instagram.

  • Consistency across visual identity.