Landing Page – “Radiant Bloom” by NaturaGlow

Client (Concept): NaturaGlow
Role: UX/UI Designer, Digital Marketing Strategist
Tools: Figma, Canva
Project Type: Landing Page Concept (Responsive Design)

Design Strategy

A responsive landing page concept for NaturaGlow’s new vegan day cream, designed to reflect the brand’s clean and natural identity.

This project explores how thoughtful UX design and conversion strategy can help eco-conscious beauty brands connect with modern, sustainability-driven consumers.

Conversion Focus:

  • Early CTA placement for higher conversion rate
  • Transparent ingredient summaries for trust
  • Eco-certification badges as visual proof

Overview of the Design

The Radiant Bloom landing page was designed to create immediate engagement and drive conversions from the very first scroll.
The “Shop Now” call-to-action appears at the top, allowing users who already know the product to purchase instantly — a strategic choice for higher conversion rates.
Below, visitors can explore ingredient highlights, sustainability values, and detailed product information to build trust and transparency.
The design follows a clean, minimalist aesthetic inspired by natural textures and soft, neutral tones that reflect NaturaGlow’s vegan and eco-conscious identity.
A mobile-first structure ensures an intuitive browsing experience and visual balance across all screen sizes.

Discover more here ...

User-Centered Thinking

Buyer Persona

Basic Profile

Name: Sanne de Vries

Age: 29

Location: Utrecht, Netherlands

Occupation: UX Researcher at a design agency

Lifestyle: Eco-conscious, minimalist, urban cyclist, mobile-first online shopper

 

Core Values

  • Sustainability & natural ingredients
  • Ethical sourcing & production transparency
  • Simplicity in design and communication
  • Preference for local or European brands with integrity

Shopping Behavior

  • Shops mainly via mobile during short breaks or commute
  • Responds to clean, honest UI with no visual clutter
  • Skims for quick ingredient summaries, avoids long-form content
  • Chooses brands with clear labeling and transparent sourcing
  • Relies on fast checkout options like Klarna or iDEAL
  • Values speed, clarity, and trustworthiness

Pain Points & Frustrations

  • Over-designed, flashy websites that feel like they’re trying too hard
  • Slow loading times, especially on mobile
  • Complex or lengthy forms during checkout
  • Vague marketing claims (e.g., “natural” without proof)

Design Implications

  • Minimal UI, high readability, strong product visuals
  • Use eco-friendly cues without being overly preachy (icons, labels)
  • Prioritize fast-loading mobile performance
  • Offer clear summaries of benefits & ingredients at a glance
  • Provide fast, local checkout methods (Klarna, iDEAL)
  • Include visible proof of ethical sourcing (e.g., certification badges, origin info)

Skills Demonstrated

  • UX/UI Design & Responsive Prototyping (Figma)
  • Conversion-Focused Page Structure
  • Buyer Persona Development
  • Copywriting & Micro-Interactions Planning
  • Brand Positioning & Messaging Strategy
  • Mobile-First Design Thinking